FIRST EVER VIRGIN CASINOUK TERRESTRIAL TV AD CAMPAIGN: LIVE NEXT WEEK

Virgin Casino has launched its first ever television advertising campaign. The advert aims to cement the position of Virgin Casino as the home of online slots by promoting the wide range of games that the Company now offers, and the fact that it launches at least one new game every week.

The 20 second advert, which is part of a £500,000 campaign, uses a space theme to introduce viewers to the world of Virgin Casino and features well know online slots such as Cleopatra, Da Vinci Diamonds and Monopoly Multiplier. It was produced by ABF Pictures with MGOMD acting as media planners and buyers.

Oliver Wilson, Casino Acquisition Manager, commented: “We had such a fantastic response from our first Virgin Bingo ad launched last year that we decided that this was the right way to go for Virgin Casino. Bingo received a huge increase in player registrations on the back of the first adverts aired late last year and this evidence suggests it makes absolute sense for TV to play a significant part in Casino’s marketing campaign.

“TV advertising is a new strategy for Virgin Casino and we believe a natural fit. Consumers like the familiarity and security of knowing they are playing with a trusted and reputable company. Being part of the Virgin brand helps this, while TV raises awareness of our existence and helps to reinforce that trust and brand awareness.”

The advert premieres on 1st November, and prior to a national heavyweight TV rollout will run for two weeks during a direct response TV test campaign that will cover ITV in the Midlands, and ITV and Channel 4 in the South East.

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